The music industry is constantly changing, partly due to the development of new technologies and methods of consuming music; such as Napster and other file sharing websites, as well as the iPod and iPhone. However nowadays bands have to sell their image as well as their music. From this, developed cultures and subcultures creating rivalries such as the Mods V Rockers. This was caused by the defining of people by their choice of music thus forming this sense of culture around the genre.
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