Sweeding- Chasing Cars

Below is the original as well as my replicate video of Snow Patrol's Chasing Cars official music video; as well as evaluations of the original and sweeded videos.

The original music video:

I felt that the original music video presented a fitting combination of narrative and performance. By using extreme high angles this portrays the artist as vulnerable, by positioning the audience above him; such as when he is lying in the middle of the road. This influences the audience to sympathize for him in his moment of collapse. The use of long shots also suggest the artist is vulnerable as the world is created to be ominous and vast- the dark lighting in the night time shots emphasizes this, instigating the audience to threat for the artist and feel closer to him. The establishing panning shot shows the passing of time, from day to night, lengthening the period in which the audience has been with the artist, potentially strengthening their connection to the artist, much like the effect of the camera shots previously mentioned. As well, the casual costume of the artist portrays him as chilled and cool, appealing to the female audience as a hip young man.

My sweeded version:

Having converted my file to an MP4 so that it will play online I feel I have succeeded in the task of sweeding. I chose the opening section of the music video to sweed as I was able to easily reconstruct the action and settings. I feel that the timing has worked well, as the mouthing of the lyrics is in sync with the music; as well, the settings have been well chosen- they can be obviously linked with those of the original music video. The camera movement works well throughout the video, slowly revealing the action, leaving the audience in suspense and intrigued. However, the choice of actor hasn't worked as they are female and thus the voice does not match the face. On the other hand this adds a comical twist to the video which contrasts with the serious tone of the soundtrack.

From sweeding Snow Patrol's Chasing Cars music video I have learnt many techniques and important notes to take forward with me when I next create a music video. I will use progressive zoom outs to reveal the scene and characters, much like in this music video, to build on suspense as this keeps the audience interested. As well I shall ensure the actor is a suitable choice for the genre and voice so to keep realism.