I have analysed Lady Gaga's music video for her single 'Bad Romance', by applying various theories of which I have studied.
Below is my presentation on Lady Gaga's use of representation, the male gaze theory, and the beauty myth.
This contrasts with some of Lady Gaga's earlier music videos, before she became 'extreme'. For example, her music video for the single 'Poker Face', Lady Gaga is seen gyrating and dancing erotically, in near-nothing outfits. This clearly fits with the male gaze theory and beauty myth as she is attempting to show off her body and appeal to the male audience, as well as having a flawless airbrushed body.
From applying these theories to the music video I appreciate the movement against the 'norm', however as my artist may be represented as unique- to appeal to the niche target audience- she will not be freaking, as Lady Gaga is.
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