Having questioned my target audience on what aspects may be suitable for
my DigiPak- such as the colour scheme- as well as discussing the synaesthesia
with members of my target audience, I began designing, on paper, my DigiPak.
I intend to use corresponding images to link my music video and DigiPak
so shall incorporate the theme of fairy-tale reality into my DigiPak as this
was a concept highlighted in my chosen song ‘Almost Beautiful’. As well, due to
the feedback from my questionnaire, I have decided to use a house style of
black white and earthy colours, such as murky greens and browns. Below is my
original design for my DigiPak- the red and green pen indicate aspects which my
target audience commented on.
The back cover contains the image of two bare trees- this suggests the
concept of loss. A spider’s web is then strewn between the trees as this can
connote beauty and strength as well as ugliness and fear- presenting the ideas
of both fairy tale and horrific reality. I have ensured that the key features of
a DigiPak have been included: the price, barcode, artist website, record label and
track list. I have slanted the track list to appear as though the text is
written within the web to create a distorted and slewed effect.
The inside of the album consists of the image behind the CD as well as the
image opposite it. I have decided to overlay translucent images of nature over
opaque ones of the city for both these images to continue the theme of beauty
and reality. The first is to be a wooded area overlaying the image of a car on
a road; the second is a river overlapping a road, as both these shapes are
similar, thus suggesting the misleading concept of beauty in reality.
I have decided to include two images of the artist inside the booklet of
the DigiPak. The first is of the artist slumped to the floor wearing the
flowing dress pictured by my synaesthesia participants, which will appear in my
music video. The photo will be a long so that the artist appears overwhelmed by
the background. I am yet to decide what the background image will be yet I intend
to relate it to the overall motif of the album. The second image is also
congruent with the music video, as it shall be of the artist sat at a piano- a
shot I shall use within my music video.
Finally, my design for the CD itself is to remain simple as the rest of
my DigiPak is very detailed. Therefore I have decided to use an image of a cut
out of a tree revealing the various rings inside the trunk. I chose this image
as it connotes the age of nature yet also a destruction of man, and thus the
unkindness of reality, for the tree has been cut down.
Below is a compilation of just a few of the comments I received on this design from my target
audience:
Having taken on board the comments made I have changed certain aspects
of my DigiPak that were considered ineffective or unappealing. Below is my
final paper design for my DigiPak:
I had contrasting opinions on the slanted track list text; some felt it
was intriguing yet others found it hard to read. I decided to experiment with
the angle of the text by having it straight and then gaining feedback on that
to see which was the preferred style. As well, one of the negative comments of
my DigiPak was that it was over priced. Taking into account the cost of digital
copies on websites such as iTunes and Amazon I halved the price of the album to
£3.99.
The inside image of the wood overlaying the street was commented on
being unclear of when it is set. I disagree with the statement as the use of a
car should suggest it is modern day, however I complied and have added traffic
lights in hope that this may confirm the time period. Also I removed the
building to the side of the street so that the trees of the wood image were
more predominant. I also changed the other inside image of the road and river
so that the two were clearer, by having the road and river part in opposite direction
roughly half way along the image, as my target audience felt the images were
originally indistinguishable.
The two photos of the artist that I am incorporating in the DigiPak
booklet have also been subjected to slight changes. The image of the artist at
the piano, due to consistency comments, now features the same window used in
the front cover image. As well, to highlight the time period due to a prior
comment made about the inside DigiPak images, I have included a light bulb
hanging. This also suggests bareness, as there is no lampshade, portraying the
concept of loneliness. The other image of the artist has now been altered to a
mid shot rather than long shot so that the artist doesn’t appear as vulnerable.
From comments and suggestions received in my feedback, I have decided that the
background will be a city that is over run by nature. This presents hope as
beauty is leaking through the constructed realism.
Due to suggestions of including the artist and album titles on the CD
itself so that it is identifiable when not within the DigiPak, I have decided
to include this as the comment is valid and when comparing other current CDs on
the market I have noticed that the majority do include this information.
However, I decided to attain further feedback to ensure that the changes
I have made work and appeal to my target audience. The concluding comments were
that the previous long shot of the artist in the DigiPak booklet was more
appropriate than the current mid shot as it highlighted the background more so.
I agree with this comment and will thus refer back to the original idea of a
long shot. As well one comment stated that the overlapping of the river and
road image inside my DigiPak didn’t work and that it was unclear what I was
portraying; on the other hand I received many comments on how this worked very
effectively and thus shall comply to the majority and not change this image.
Now I have the final design for my DigiPak I shall begin creating it
digitally by taking the photos needed and editing them together.
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