Intertextuality

What it is

Originally developed by Julia Kristeva in the 1960s, intertextuality has morphed ever since. An overview of intertextuality is the basis of including other texts within your own, through borrowing words and concepts. This can range from an entire narrative to merely a word or phrase. This allows depth of meaning within the constructed text as connections can be drawn to that referenced; such as implications and ideologies from the original text can shape the audience's interpretation of this intertextual text.

In Practice

When characters within films are shot reading a novel with the title clearly on show to the audience this is a more subtle example of intertextuality as oppose to an obvious spoof or parody, such as the 'Scary Movie's which incorporate various other films into their narrative.

How I will incorporate Intertextuality

As my narrative presents a different interpretation of the fairy tale Cinderella, I have decided to incorporate obvious connections to this Grimm Brother's fairy tale. Therefore I have decided to include a Grimm Brother's fairy tale book in one of my shots, perhaps on the Piano during the performance sections of my music video, so the audience will relate my music video to the fairy tale even more so.