From this I have chosen to include encoded messages within my music video yet to stray from any controversial topics which may cause oppositional decoding. As well, to be aware of the hypodermic model, I shall exclude any violent images of scenes which may offend some viewers and be considered a bad influence. Having looked at the gratification theory I have also decided to focus my music video around the uses of escapism, comparison and pleasure; this is because I do not intend to inform my audience through this video, nor to stimulate them sexually as I want my music video to present serious concepts rather than be sexy and flirtatious- an unpopular aspect when questioned in my target audience research.
No comments:
Post a Comment