Having previously conducted a questionnaire of what appeals to my target audience, Indie music listeners, I can now collaborate my findings into a visual format.
Through my questionnaire, I have discovered that my target audience are primarily female teenagers.From my research into Indie music I have also discovered that the Indie sub-culture mainly divert from mainstream fashion and current fashion, and consist partly of those from the Hipster sub-culture. Thus I will use costumes that are not inspired by the current fashion trend. As well, the colour scheme I shall abide to is that of dull tones as these were most popular amongst my target audience- earthy colours and black and white. A connotation of the Indie sub-genre is vintage, supported by my findings in the concluding survey question- thus I shall incorporate antique furniture and perhaps old fashioned costumes into my products. From my research I have also found that the majority of Indie music is piano or guitar based. Therefore, I shall seek a song which clearly portrays this; as well as including images of such instruments into my DigiPak and magazine advertisement, and shots of the artist playing their instruments in my music video, to associate my products with the Indie sub-genre.
No comments:
Post a Comment